MARKETING AND SALES

MARKETING  LIKE THE BIG GUYS

Session Description:

Marketing is a risky business.  If it works, it is great.  If it does not, it is usually an expensive mistake.  However, without effective marketing it is difficult to reach the sales necessary to sustain and grow the business.

The good news is that in today's market the small business owner or entrepreneur can market effectively without a lot of money.  However, the business owner must take the time to figure out their target market and the best way to reach that particular group.

Target Audience:

Start-up businesses, individuals thinking about starting a business, current small business owners looking to improve their business.

Program Objectives:

   To understand the power of the right message

   Define the on-going cost of the wrong message

   How to find your target market

  How to change message in a changing market

  To learn how emotion and brand connect

  Answer this question-branding-is it necessary?

  Review the marketing channels

At the End of the Class, the Participant Will Be Able To:

  Craft a marketing message

   Define a target market

   Answer the question "Why should I buy from you?"

  Define marketing channels